Taking Time to Build a Brand Building a brand takes a tremendous amount of time. Many professionals liken the process to building a house. With a plot and a plan you can start to build a foundation. Development, internal review [...]
Rescuing your Brand from Scandal If there ever comes a time in your life where your business is in the midst of scandal, don't panic. Although it may seem impossible, there are steps you can take following a crisis in [...]
Navigating Online Reviews The internet is positively stuffed with reviews on any product or service you can imagine. From diapers to five star restaurants, there is no shortage of opinions for you to read up on. Being a modern day [...]
The Most Recognized Brands in the World As consumers, we are constantly bombarded with advertisements through the various forms media we consume. The number of different companies we are exposed to each day is extremely high. It's not likely that [...]
Is Kelley Blue Book Reliable? When buying or selling a car, a large percentage of the population relies heavily on Kelley Blue Book in order to determine the value of their vehicle. It has been a resource for consumers for [...]
How to Improve Brand Recognition So you've built a brand, now what? It's not enough in this age of modern consumption to simply exist as a company. Nowadays, it's more important than ever for companies to work on increasing their [...]
How to Build a Good Reputation When you work hard to create a brand, a positive reputation means everything. Having your business decline or stagnate because of the inability to establish and maintain a good reputation can be detrimental. Take [...]
How to Brand Yourself Similar to a business, creating a brand for yourself is incredibly important. Developing a unique, custom brand for yourself is a great way to help you stand out in places from social media to job interviews. [...]
Consumer Reports vs. Amazon Reviews The digital age has given us the ability to access millions of products and consumer reviews directly from our phones. The mass amount of information can be a double edged sword. It can be both [...]
Conducting a Brand Awareness Survey In order to grow your business, you must be able to ascertain how the public views your brand. The most effective way to do this is to conduct a brand awareness survey. The information that [...]
