Why is Branding Important? The development of a comprehensive branding strategy for any company can be a complete game changer. The overall impact has the potential to be huge. From driving business to increasing your company value, this marketing strategy [...]
The Value of Consumer Reports Consumer Reports is a non-profit company that dedicates their time and resources to testing a wide variety of products. Their goal is to provide consumers with unbiased information they can use to make smart purchases. [...]
The Pros of Influencer Marketing Social media has given birth to an age of influencer marketing. People fall in love with various internet personalities and begin to rely on them to recommend various products and services. This incredibly lucrative marketing [...]
The History of Kelley Blue Book The Kelley Blue Book has been around since 1926 serving consumers in the automobile industry. This informative guide means ensuring a fair price when buying and selling a vehicle for millions of people. If [...]
The Five Aspects of Brand Personality Creating a brand personality is a marketing strategy that has been highly effective for many top companies. It's a polished representation of your brand that helps customers connect with your business. An effective brand [...]
The Cons of Influencer Marketing Influencer marketing is the latest and greatest thing out there right now. It perfectly mixes the old and the new by integrating traditional marketing strategies with social media. While businesses and social media enthusiasts are [...]
Taking Time to Build a Brand Building a brand takes a tremendous amount of time. Many professionals liken the process to building a house. With a plot and a plan you can start to build a foundation. Development, internal review [...]
Rescuing your Brand from Scandal If there ever comes a time in your life where your business is in the midst of scandal, don't panic. Although it may seem impossible, there are steps you can take following a crisis in [...]
Navigating Online Reviews The internet is positively stuffed with reviews on any product or service you can imagine. From diapers to five star restaurants, there is no shortage of opinions for you to read up on. Being a modern day [...]
The Most Recognized Brands in the World As consumers, we are constantly bombarded with advertisements through the various forms media we consume. The number of different companies we are exposed to each day is extremely high. It's not likely that [...]
