Unique Products Get Purchased
For every product, there is a competitor. This is a fact that and something that we all have to deal with as consumers or creators. There are a handful of things that you can do to set your products apart [...]
Recalls That You Should Be Checking
Products do not last forever, and when things change or are found lacking, recalls are issued. Some products seem to end up with more recalls than others. Letters or calls are not always sent out. It is up to the [...]
Why is Branding Important?
Why is Branding Important? The development of a comprehensive branding strategy for any company can be a complete game changer. The overall impact has the potential to be huge. From driving business to increasing your company value, this marketing strategy [...]
The Value of Consumer Reports
The Value of Consumer Reports Consumer Reports is a non-profit company that dedicates their time and resources to testing a wide variety of products. Their goal is to provide consumers with unbiased information they can use to make smart purchases. [...]
The Pros of Influencer Marketing
The Pros of Influencer Marketing Social media has given birth to an age of influencer marketing. People fall in love with various internet personalities and begin to rely on them to recommend various products and services. This incredibly lucrative marketing [...]
The History of Kelley Blue Book
The History of Kelley Blue Book The Kelley Blue Book has been around since 1926 serving consumers in the automobile industry. This informative guide means ensuring a fair price when buying and selling a vehicle for millions of people. If [...]
The Five Aspects of Brand Personality
The Five Aspects of Brand Personality Creating a brand personality is a marketing strategy that has been highly effective for many top companies. It's a polished representation of your brand that helps customers connect with your business. An effective brand [...]
The Cons of Influencer Marketing
The Cons of Influencer Marketing Influencer marketing is the latest and greatest thing out there right now. It perfectly mixes the old and the new by integrating traditional marketing strategies with social media. While businesses and social media enthusiasts are [...]
Taking Time to Build a Brand
Taking Time to Build a Brand Building a brand takes a tremendous amount of time. Many professionals liken the process to building a house. With a plot and a plan you can start to build a foundation. Development, internal review [...]
Rescuing your Brand from Scandal
Rescuing your Brand from Scandal If there ever comes a time in your life where your business is in the midst of scandal, don't panic. Although it may seem impossible, there are steps you can take following a crisis in [...]