How to Improve Brand Recognition
So you’ve built a brand, now what? It’s not enough in this age of modern consumption to simply exist as a company. Nowadays, it’s more important than ever for companies to work on increasing their individuality and brand recognition. There are several ways to go about effectively doing this; here are a few.
Beautiful packaging can really help set you apart from competitors. When you have something that stands out, customers are more likely to remember you and return. Tiffany & Co. is a great example of this. Everybody knows exactly who is responsible for that ‘little blue box’. It’s become iconic in its own right. Tap into this marketing stream by designing packaging that reflects your brand. When you go the extra mile to create something beautiful, consumers will notice. It will make opening the package feel special and exciting.
Andrew Medal of entrepreneur.com mentions, “Paid ads are a great way to get your name and website in front of your target audience, but narrowing down your audience and getting your pitch just right can be tricky. Google recently announced its new AdSense Auto ads, which show publishers the best place to create and optimize their ads. Through machine learning technology, Auto Ads can be automatically placed on sites that are best for your brand. There, they effectively reach your target audience, giving you a greater return on investment.” When money is tight and increasing brand recognition is vital, a customized approach to marketing is an excellent option.
You might be thinking ‘Duh!’. However, social media is not always utilized to its full potential. Many companies create social media pages but fail to interact or provide a sense of community on their page. If you work hard to cultivate these online spaces, you will see an incredible increase in recognition and business.
Consumers will naturally gravitate towards people and services that add value to their lives. That can mean numerous things for different people. Sharon Michaels wrote an article for forbes.com which states the following, “Providing on-going value to your target market is vital to better brand recognition and becoming the well-respected “go-to” person in your field. Are you offering webinars, teleconferences or classes to your market?” Continue to brainstorm ways you can add value to the lives of your customers. For example, a baker could teach cake classes to the community as well as offer free cake decorating tips to their social media followers. Not only does this give the baker an opportunity to create new revenue streams, it provides a chance to increase brand recognition within the community as well. Seriously consider the ways in which you can reach out to the public and add value. It’s a great way to help your business grow.
It is crucial for your business that you increase brand recognition. As you work towards distinguishing your company, you can feel confident that you’re creating a business that will last.