How to Brand Yourself
Similar to a business, creating a brand for yourself is incredibly important. Developing a unique, custom brand for yourself is a great way to help you stand out in places from social media to job interviews. Check out the following tips to help you build yourself an incredible image and ensure future success.
The identification of your goals is a great first step to creating a personal brand. After goal setting, you’ll know where you want to go, and how you plan to get there. You’ll also be able to lock down your target audience as well. Establishing where you want to put your focus can help you streamline your message and brand. It also ensures you’re marketing yourself to the right people.
Details are Key
Building a brand for yourself means taking meticulous note of the tiny details in your life. An article written for salary.com explains, “Everything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things — the way you dress, your body language, how you behave with co-workers, the emails you write — are consistent with your brand message.” Staying consistent with your identity and goals is essential. It’s okay to make changes as needed but large discrepancies can be confusing.
Networking is crucial to success whether you have a strong personal brand or not. If you’re not constantly working on your networking skills and abilities, you are doing yourself a disservice. Salary.com states, “Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand.” Get to know people who are also attempting to build a personal brand. It’s much easier to accomplish when you have a sounding board and a support system. Stick together and help each other where you can.
Review and Adjust
According to salary.com, you should always be asking: “Are you branding yourself in a way that’s concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear.” Your brand is your key to success. It’s what sets you apart from millions of other people who may be trying accomplish the same goals as you. Make sure you’re constantly nurturing it. As you grow, you may find it needs tweaking. Be adaptable so you can easily adjust your brand to fit your vision and vice versa.
Nobody said building a personal brand would be easy. However, the benefits to creating a unique presentation of your skills, abilities, education and passions are immense. Job markets are always intense and personal branding is an amazing way to stand out in a crowd. Utilize these tips in order to help develop your image. Lastly, leverage that image into a successful career. Good luck!